Knockout email inspiration

Arket – Welcome to ARKET

Arket, H&M's sister brand, describe themselves as "a modern-day market"...

Virgin Holidays – It’s getting hot out there

Virgin Holidays have caused quite a stir with their latest email as they have decided to cash in on the British heatwave...

ASDA – Welcome to the launch of Mood Food technology

Fewer  brands are choosing to approach April Fools' Day in their campaigns' due to the risk of not meeting their customers' high expectations. BUT, Asda gave it a go anyway...

Not on the Highstreet – For mums of bumps, newborns and tots

When you're hear "Not on the high street" you instantly think about their impressive attention to detail!

Topshop – It’s International Women’s Day!

Without a doubt Topshop is one of our favourite customer-orientated brands...

Mr Porter – In The Mood For Love?

Valentine's Day is all about getting the minor details right on the night. Mr Porter is one of the brands out there that recognises this mantra for sure...

Hotel Chocolat – Ahem, a poem…

We believe that chocolate is a must on Valentine’s Day...

Beefeater – We’ve got you covered this Valentines! ❤

Buying gifts or planning activities for Valentine’s Day can be a nightmare...

Not on the Highstreet – Goodbye, up to 50% off

January is about New Year’s Resolutions and the start of the Sales. The latter of which is renowned for inundating our inboxes!

Thomas Cook – In 2018 I will…

Have you ever thought that most of our New Year’s resolutions can be achieved through travelling?

Paperchase – Take Five – Beat The January Blues

Among the brands trying to grab our attention for beating the January blues, Paperchase stood out with a lively email, promoting colour, positivity and desire to click-through.

Eurocamp – A Year to Remember…

The end of 2017 got everyone reminiscing about the year gone by sharing their thoughts and looking back at their achievements.

Selfridges – Spring Dressing Done Right

This email from Selfridges  represents another fabulous example of how to inform your customers about the new data protection regulation but also how to convince them in a transparent way to give consent for receiving email marketing communications in the future.

New Look – IMPORTANT CHANGES: we need your OK

The GDPR deadline is fast approaching, so more and more brands have started asking for permission in order to continue sending email marketing communications to their current subscribers.

Black Tomato – 2017 at Black Tomato…

Here's a great example from Black Tomato, the luxury and bespoke travel brand, of how to engage with your readers...

The Snaffling Pig – Last Order Steers and Festive Cheers

Cath Kidston – Driving home for Christmas…

Cath Kidston have taken the idea of travelling home for Christmas and crafted a theme...

Topshop – Last-minute shopper?

Topshop are on hand with their handy gift finder...

Boden – Up to 50% OFF *screams*

Boden emails always stand out for the right reason...

Topshop – So Faux

M&S – Merry Christmas from M&S Deepdale Preston

Here's a great example from M&S showcasing how to use the customer data from their loyalty programme (Sparks) to deliver a truly personalised message...

Biscuiteers – Don’t miss the last biscuit sleigh! 🎅

Here's an example from Biscuiteers of how to showcase your creativity whilst reminding people about their last date and time to order before Christmas...

Great Rail Journeys – Discover the Coastal Railways of Wales

Here's a great example of taking something topical and crafting an email that you know your audience will love...

The Book of Everyone – [LAST CALL] Because we love Xmas procrastinators.

If you've not heard of The Book of Everyone, you really should check them out...

Very – 🎄Tech the halls!🎄

We love a cheesy pun, we also love the fact they're even more acceptable at Christmas!

Trek – What rhymes with Project One?

Here's a great example of really breaking the mould at Christmas with this clever and creative festive poem...

Signature Living – 🎄 On the 6th day of Christmas, Signature gave to me…

On the 6th day Signature Living are teasing their readers with an enticing subject line...

Taco Bell – Give the gift of Gift Card

Taco Bell are offering the gift that gives you more too...

Whittard of Chelsea – Run Rudolph! Free express delivery

John Lewis – We can still deliver in time for Christmas

there's no hiding from last delivery deadlines for Christmas and John Lewis have created an email that's clear and gives readers all of the information they need...

Joseph Joseph – It’s Christmas- here’s 20% off 🎁

The ever clever, colourful and practical homeware brand has taken one of our favourite campaign ideas for the festive season and made it their own...

Burt’s Bees – Want to WIN this Christmas?

Burt's Bees has bucked the promotional trend in the run up to Christmas...

Moonpig – 🎅 1 week to go: perfect gifts for them!

This email is a great example of adding some urgency to the upcoming festive deadline...

TUI – ✈ BLK>FRI: NOW BOARDING

New Look – Are you ready for the BIG day?

Undoubtedly, New Look is one of those brands renowned for delivering enjoyable content to their young audience, and this email is the perfect example of how to do this well!

Graham and Green – 20% off Black Friday Big Week(end) | Graham & Green

We love crafted designs that captivate and tell a story! In this Black Friday email, which doesn’t mention the shopping event’s name apart from the subject line, Graham and Green exhibit a very authentic hand-drawn design!

Steamer Trading Cookshop – Black Friday Starts Now With 20% Off

Another Black Friday email that caught our attention, this time from Steamer Trading Cookshop, for the different approach shown in regards to the offer format promoted.

Ryanair – The Black Friday Sale

Travel deals are some of the most hunted out deals over Black Friday, because who doesn’t love a getaway for as little as possible?

Debenhams – 7 days of amazing deals coming your way!

Like the majority of retailers getting into the Black Friday spirit this year, Debenhams have prepared a whole week of offers to attract and delight customers.

House of Fraser – What do you want to see this Black Friday?

We love those brands that focus on tailoring content to their customers’ preferences, and House of Fraser is doing just that!

Pret A Manger – Delivering a Joyfull Christmas

Ted Baker – The Bee’s Knees

Here’s a great example from Ted Baker taking a simple theme and creating a buzz...

Britannia Hotels – 🎃 👻 Spooky Bed & Breakfast Sale Inside!

The Halloween emails series continue with this eye-catching newsletter promoting some of Britannia Hotels’ last-minute offers.

Peacocks – Fall in love with colour this Autumn

We all love that feeling when a good-looking email found in your inbox brings up a smile to your face. A great example here by Peacocks

MADE.COM – Note to self: clocks go back tomorrow

MADE.COM don’t miss any chance to showcase great designs! This awesome email, for example, can be characterised as a digital “product exhibition”

Jet2.com – ✈ Spring 18 starring Daniel

Here's an example from Jet2.com showcasing how to effectively use a theme to engage your audience...

Dreams – WIN a luxury bedding bundle worth £200

How could you resist opening an email when its subject line announces your chance to win a luxury bedding bundle?!

Superdrug – Join our Halloween squad 👻

Superdrug enchant again, this time with a Halloween-themed email, as an invitation to join their holiday squad and get one of the suggested “hallo-queen” looks.

Birchbox – One Day Only: Special Offers, Giveaways, And Surprises…

Birchbox is a brand born to make it easier for customers to shop for beauty products.

Free next day delivery for Halloween! 👻

Footasylum – Caught you looking, Diana 👀

Sending abandoned basket emails can be an efficient way to drive purchases with customers who’ve already shown an interest, and Footasylum know this!

Friends of Krispy Kreme – 👻 Boo! Check out these ghoulish treats…

This timely seasonal email from Krispy Kreme is pure Halloween, a real spooktacular. Not only do they incorporate a ghost emoji in the subject line,

LEGO House – These experiences await you inside LEGO® House.

Here, LEGO are telling readers about the new home of the brick, and what's that you ask? Well, click and find out...

Abercrombie & Kent – Take a walk on the wild side

Abercrombie & Kent, the luxury travel company, have produced an email that's full of content designed to excite and delight readers...

Biscuiteers – Your favourite ever Biscuiteers collection!

Biscuiteers are a brand who are not only passionate about what they do, they're also really rather good at it...

Lakeland – Loved by you ❤️ your top buys for the home

Lakeland have a well deserved reputation for offering their customers clever and well designed products to make your life easier...

Fortnum & Mason – So delicious it’s scary… | Shop Halloween Treats 💀

For all the treats without any of the tricks, Fortnum & Mason have delivered a seasonal email packed full of ideas, stories and fun...

Whittard of Chelsea – Guess who’s back…

Here's a great example from Whittard's showcasing a new seasonal product launch just in time for Halloween...

Wickes – Let’s plan an epic room makeover

Here's a great example from Wickes on how to build a really good email...

Paperchase – Beauty & The East – New Collection

Every email we receive from Paperchase just makes us instantly want to go shopping and stock up...

Weird Fish – SALE ends tonight!

Weird Fish is a brand built on offering casual, comfortable clothing for the family in a wide range of sizes...

Hotel Chocolat – Mitchell, what’s your flavour?

Although the days are getting shorter (and colder), you can always rely on Hotel Chocolat to help pick you up...

Very – Get a FREE Amazon Echo Dot Abi!

From the GIF header panel spelling out HOME using the Amazon Dot itself to the countdown timer, there's plenty of interesting elements here...

Oasis Dental Care – The science behind your smile · Why whiten? · 10 prizes to be won

Oasis has created a monthly newsletter that you'd be more than happy to receive, with plenty of lovely HTML copy too...

Maisons Du Monde – Exclusive First Look: New A/W Collection…

You'll be green with envy after opening this email from Maisons Du Monde...

River Island – The August Edit

River Island have created a monthly email that's bold, colourful and fun, this isn't your usual monthly newsletter...

Graham & Green – Don’t Be Afraid To Be Different | Graham & Green

Here Graham & Green show how to take some on-trend decor ideas and make them pop...

Dorothy Perkins – Instagram worthy outfits 📷

Dorothy Perkins have showcased two of their customers wearing select pieces, with some clever suggestions on what to match them with...

Burton – Back to it | Shop our smart essentials

Burton have made a smart move by focusing its latest email on smartwear for school, university or work...

Made – Too cool for school

Made have built an email partnering with Natalie Cardew, founder and designer of kid’s print shop Wonder and Rah...

Paperchase – Lessons Of Mass Distraction

The iconic stationery retailer always has collections on trend and their emails do a great job of showcasing these...

Boden – Up to 60% off. Make your own sunshine.

Boden sent emails to their database highlighting Summer fails...

Joseph Joseph – Snap up a bargain today!

Joseph Joseph are always engaging, and their emails are no exception...

FORTNUM & MASON – Wedding Bells are ringing 💘

Fortnum & Mason have taken a traditionally popular time to get married and created an email that you'll want to keep - just in case you've got another wedding coming up you'll need a gift for...

Sarenza – Warning! Price drop on your favourite items

Sarenza have shown not only how to use personalisation to great effect, but also make a behavioural email feel more natural...

Very.co.uk – Xbox One X…All the latest info here

Very have created a singularly focused email promoting the new Xbox One X, Microsoft's upcoming console set to launch on the 7th November...

M&S Sparks – Christopher, thanks for buying our strawberries!

In this example, M&S Sparks have coupled buying behaviour with personalisation to provide a truly tailored experience...

Joules – The Reel Deal

Joules delivers a lovely postcard email promoting further reductions in a fun way...

Topman – Fancy a free gift?

Topman have told readers they want to give them a Birthday present, but first you need to tell them your birthday...

Pets at home – Look how we’ve grown

Here, Pets at Home have sent a simple email that showcases a number of improvements made for customers...

Topman – Instant summer savings

To showcase their sale, Topman have promoted their instant summer savings with strong, bold imagery and use of colour...

Selfridges – Seek and Indulge

Sale emails are always a little dull, aren't they? Not if you're Selfridges...

Ocado – Ocado’versary

Here's an example of how to properly celebrate a customers anniversary with you...

New Look – WTF?

New Look's limited edition, heavily discounted, when it's gone it's gone special buys...

Britannia Hotels – Summer in the city

Everyone loves a city getaway at the weekend, and this example from Britannia Hotels showcases how to create a fun and engaging email...

Benefit – Meet our beauty heroes

Benefit, the cosmetics company, have created an email as dynamic and fun as the brand themselves...

Dorothy Perkins – Guilt-free Sunday treat

Dorothy Perkins have just what you need for your perfect summer vacation...

Topshop – Got a party coming up?

Topshop have a reputation for always being on trend and forward thinking...

The Cambridge Satchel Company – Free personalisation ends Midnight (GMT)!

A brand with small beginnings, but a huge following...

Riviera Travel – Introducing Our Newest Destination: Costa Rica

Here's a great example from Riviera Travel of how to sell a holiday...

Boden – You may need to sit down

Boden have crafted an email that demonstrates how to use fun imagery, bright colours...

Burton – Just in time for fathers day

Burton have crafted an email that's sure to encourage readers to make a purchase...

Whittard – Chris, ‘us’ without ‘u’ is just ‘s’…

Here's a lovely example from Whittard's of how to re-engage customers...

Boden – How to build a wardrobe in 10 easy steps.

Here they've opted for a clean, simple style that plays on the ever popular form of content marketing - lists...

Joules- Pleased to meet new

Joules are on hand with this vibrant and dynamic email that caters for every possibility of weather...

Firebox – Want to give your dad a unique & fun personalised gift? Here are some ideas for you!

This email is a great example of how to take Father's Day gifts and really deliver something unique - and personalised...

Hotel Chocolat – Warning: contains Egg-cellent puns

For Easter 2017, the British cocoa growers let their creations take centre stage...

Molton Brown – Into the Uncharted

The beauty retailer has a strong brand that works as well online as it does offline...

Wickes – We’re still open…last chance to get 15% off

Wickes actively encourage reader interaction on social, the website and on their emails...

The Hoxton – Want to get away this summer?

This brilliantly executed example from The Hoxton shows how you can take flip an email layout on it's head...

Selfridges – What does home mean to you?

Here’s an example, from Selfridges, of how a how asking your customers a question can help navigate them to the website...

Not On The Highstreet – Well hello, Katharine

The home for unusual gifts and experiences for all ages from makers and crafters all around the UK...

Lakeland – Happy Easter, from everyone at Lakeland

A place for everything you could ever possibly imagine, and everything you wish you'd found sooner...

Joules – You’ll want this in your life

Fun for all the family, an April Fools email that's guaranteed to get the whole family involved...

Joules – 25% off Everything Ends Midnight

Some of the best email designs are concise, singularly focused and fun...

Joules – 3 (for 2) is the magic number

Joules have always been a favourite of ours, it's easy to find something for everyone...

Crew Clothing Company – The hunt is over. Happy Easter.

For fashion with a bit of British personality...

Cotton Traders – Here comes the sun!

Simple, well made and colourful. That's always been the Cotton Traders way...

Burt’s Bees – Find Your Favourite Lip Balm!

Another buzzing email from Burt's Bees, showcasing what customers really think of their products...

Burt’s Bees – Help Us Save Our UK Honey Bees

Here’s an example, from Burt’s Bees, of how a hashtag can connect your email and social media campaign together...

Boden – it’s raining deals: 20% OFF trousers, skirts, shoes and accessories

Boden – You won’t BELIEVE what we’ve done to our dresses

For April Fools Day 2017 Boden took their 'traditional with a twist' take on fashion to launch a range of scratch and sniff dresses...

allbeauty – Continue The Party With 10% Off