Industry – emails that smash it

Arket – Welcome to ARKET

Arket, H&M's sister brand, describe themselves as "a modern-day market"...

Design

Copy

Personalisation

Technical

ASDA – Welcome to the launch of Mood Food technology

Fewer brands are choosing to approach April Fools' Day in their campaigns' due to the risk of not meeting their customers' high expectations. BUT, Asda gave it a go anyway...

Not on the Highstreet – For mums of bumps, newborns and tots

When you're hear "Not on the high street" you instantly think about their impressive attention to detail!

Topshop – It’s International Women’s Day!

Without a doubt Topshop is one of our favourite customer-orientated brands...

Mr Porter – In The Mood For Love?

Valentine's Day is all about getting the minor details right on the night. Mr Porter is one of the brands out there that recognises this mantra for sure...

Hotel Chocolat – Ahem, a poem…

We believe that chocolate is a must on Valentine’s Day...

Beefeater – We’ve got you covered this Valentines! ❤

Buying gifts or planning activities for Valentine’s Day can be a nightmare...

Not on the Highstreet – Goodbye, up to 50% off

January is about New Year’s Resolutions and the start of the Sales. The latter of which is renowned for inundating our inboxes!

Thomas Cook – In 2018 I will…

Have you ever thought that most of our New Year’s resolutions can be achieved through travelling?

Paperchase – Take Five – Beat The January Blues

Among the brands trying to grab our attention for beating the January blues, Paperchase stood out with a lively email, promoting colour, positivity and desire to click-through.