Beefeater – We’ve got you covered this Valentines! ❤
Buying gifts or planning activities for Valentine’s Day can be a nightmare… And there are 3 main reasons behind this: 1. Valentine’s Day is very fast approaching straight after you’ve hardly beaten the January blues; 2. there’s a plethora of themed gifts and activity options available, and you find it hard to make the perfect decision; and 3. tones of loved-up messages and heart-filled designs are bombarding your inbox in an attempt to catch your attention.
So, what’s going to actually stand out? How about this interactive email from Beefeater Gin!
Beefeater’s email, used a strong subject line “We’ve Got You Covered This Valentines!❤” to reveal three different types of dates which gave readers the option to select one of them to find the perfect menu for their occasion. The fact that the readers are able to interact with an email creates excitement and saves them time as they don’t have to click through and browse for extra information on the website.
From a design point of view, apart from the subtle flying heart animation indicating the dates options which to pick from, the noteworthy element is the Cupid-styled illustration of the bull, which not only did demonstrate an extra effort to match the theme, but also tied well with Beefeater’s brand identity 🐂💘.
P.S. We loved the fact that those in the Lonely Hearts Club weren’t forgotten 😉 (See mobile version)