Birchbox – One Day Only: Special Offers, Giveaways, And Surprises…
Birchbox is a brand born to make it easier for customers to shop for beauty products. Not only do they show they are customer orientated through their famous shopping model, but they also spoil their customers with special offers and giveaways from time to time. Recently, Birchbox celebrated their Customer Appreciation Day, and sent this email as a “thank you” from the whole team.
Everyone’s happy faces showing up one after another in a .GIF image makes them appear more personal and the closing “LOBBL” (Lots of Birchbox love) creates a feeling of belonging to their community.
The email also reveals an overwhelming collection of online and in-store offers, and an announcement for a chance to win live giveaways if attending a Live Facebook event. Overall, this is a great example of how to embellish an offer-led email, in a way that emphasises a brand’s vibrant personality and catches young customers’ attention.