Biscuiteers – Your favourite ever Biscuiteers collection!
Biscuiteers are a brand who are not only passionate about what they do, they’re also really rather good at it. Here’s a great example from them that showcases some key elements designed to create engagement and showcase their unique style. Following a competition with fans to vote for their favourite biscuit collection, this email then explains how they came up with the ideas, what the process was to design the tin and then how they’ve iced them. It’s simple and engaging. As the collection was so popular they’ve even included some content on how readers can ice their own London collection. If you don’t think you can ice your own biscuits, you could always take advantage of a 10% discount instead. Crumbs, it’s a good email!