Boden – it’s raining deals: 20% OFF trousers, skirts, shoes and accessories
‘Be more like Boden’. If you’re an email marketer, you have probably heard this before. The British fashion retailer has a reputation for creating fun and quirky emails. And this email is great example of how they uses their personality to cut through the clutter during sale periods.
Boden styled their products to create lightening bolts and used illustrations and an animated gif to grab the reader’s attention.
Boden also matched days of the week with a different offer, which encouraged readers to check their inbox and Boden’s website every day.