Britannia Hotels – 🎃 👻 Spooky Bed & Breakfast Sale Inside!
The Halloween emails series continue with this eye-catching newsletter promoting some of Britannia Hotels’ last-minute offers. Without presenting any “must-go” locations for this time of the year, this email manages to convey a vibrant Halloween vibe thanks to some design tricks.
Starting with a Halloween themed logo, the neon illustrations featuring famous Halloween characters, and the blinking prominent CTA set the scene for what’s going to be the spookiest section of the email: the offers (are they a trick or treat…?)
Each of the hotels promoted has been transformed to really embrace the Halloween spirit with an intense vignette filter applied on the pictures, and a sequence of animations showing a series of frightening lightning strikes appearing on them when scrolling down.
This is by far one of the best representations of the spine-chilling holiday!