Britannia Hotels – Summer in the city

Everyone loves a city getaway at the weekend, and this example from Britannia Hotels showcases how to create a fun and engaging email to stand out in your inbox. Britannia have ensured their copy is clear and direct whilst still enticing readers to consider one of their many weekend getaway deals. From London to Manchester, and Birmingham to Coventry readers are given some tips on things to do and the all important deal price to encourage click through.