Burton – Just in time for fathers day

Fashion forward and offer driven. Here, Burton have crafted an email that’s sure to encourage readers to make a purchase. By leading with a free express delivery message and Father’s Day, you’re immediately drawn in to the email. Once you scroll further you’re presented with a number of multi-buy offers, a free pair of shoes with and suit and reminded of the discount code. By using the tactic of placing the discount code at the bottom of the email, you’re ensuring your customers always scroll to the bottom.