FORTNUM & MASON – Wedding Bells are ringing 💘
Fortnum & Mason have taken a traditionally popular time to get married and created an email that you’ll want to keep – just in case you’ve got another wedding coming up you’ll need a gift for. From the friendly and smile inducing copy, to the suggested gifts with clever use of animation. The email flows naturally encouraging the reader further down and even takes in to consideration that you might be planning a wedding yourself, there’s a lovely section to consider Fortnum & Mason for your wedding favours. The ever present ‘Meet Me at Fortnum’s’ sections are still here, but have again been tailored to the purpose of the email. A great example of taking rolling content and keeping it fresh and relevant so your email is singularly focused.