Graham and Green – 20% off Black Friday Big Week(end) | Graham & Green
We love crafted designs that captivate and tell a story! In this Black Friday email, which doesn’t mention the shopping event’s name apart from the subject line, Graham and Green exhibit a very authentic hand-drawn design! The street view, which subtly reveals two of the brand’s stores, is embellished with some firework .GIF images and an enjoyable 20% off everything offer running for a whole week.
What we found being really creative about this email though is the integration of the same hand-drawn style design with some real product pictures in distinct categories and their related “Shop” CTAs – the entire combination makes you want to click-through and become part of the decor! And last, but not the least, we like the timely reminder about the final Christmas delivery dates!