Great Rail Journeys – Discover the Coastal Railways of Wales
Here’s a great example of taking something topical and crafting an email that you know your audience will love. Coastal Railways with Julie Walters, one of the country’s best-loved actors, sees her travelling the most beautiful and interesting stretches of coastal railway routes in the UK, Great Rail Journeys have crafted an email designed to highlight some of their own coastal railway tours. The lead of which acknowledges the inspiration of the email itself, whilst selling its first tour – Railways & Castles of Wales. It sounds rather magical.
The rest of the copy is well written and enticing too, as you would expect, inviting readers to take their own coastal journey from a selection around the country – from Cornwall, to Devon and Edinburgh. With such enticing copy and beautiful imagery, it’s hard not to dream of your own Great Rail Journey.
We’d recommend watching Coastal Railways with Julie Walters, the series has had more than a few highlights. Our personal favourite was seeing Julie zip through Wales on a zip-line… at 90 miles per hour.