House of Fraser – What do you want to see this Black Friday?
We love those brands that focus on tailoring content to their customers’ preferences, and House of Fraser is doing just that! One of their latest emails showcases how to cleverly collect customer information to personalise the future communications they receive.
This data collection tactic, through which HOF asked subscribers to select the product categories and the brands that they are most interested in hearing about, was well complemented with a sense of urgency inspired by the upcoming Black Friday event. Cleverly, the two elements created a perfect match to persuade many readers to click the “What do you want to see?” button. In fact, who could resist not getting the best offers for the right products on Black Friday?!