Jet2.com – ✈ Spring 18 starring Daniel

Here’s an example from Jet2.com showcasing how to effectively use a theme to engage your audience. With an eye catching subject line, openers are rewarded with movie inspired poster featuring their name. Pretty clever, right? It’s a well executed theme that continues throughout the copy and supporting CTA buttons.

We also love how they’ve showcased a number of their reviews and ratings to be part of the poster, making it less promotional, and more fun and engaging.

Each of the destinations featured also appear as supporting posters, with great imagery, lovely copy – who wouldn’t want to star in their own showstopper (especially when it features themselves?!)