Joules – You’ll want this in your life

Fun for all the family, an April Fools email that’s guaranteed to get the whole family involved – and laughing! Who would have ever thought of a poncho for everyone to share whilst enjoying the beautiful British springtime? Joules, that’s who. Along with the fun imagery, the great copy might also have you believing this could possibly be a real product. We love how they’ve thought about how such a product might be constructed. Well made Joules, well made.