LEGO House – These experiences await you inside LEGO® House.
Everyone has played with LEGO, some of us here still do, so when LEGO launched the new LEGO House Museum in Billund, Denmark as a testament to all things brick, we couldn’t help but getting a bit excited. Thankfully they’ve also built a rather good email to tell people all about it, and everything is awesome.
Here, LEGO are telling readers about the new home of the brick, and what’s that you ask? Well, it’s designed to be a creative and collaborative space for everyone who loves LEGO and everything about it. Whether you just want to be creative and build your own creation, play with some sets and models to create your own film, or solve a number of puzzles and challenges. The cleverly built email is designed to guide readers clearly through each section that makes up the LEGO house with bold colours, great use of imagery and inviting copy.
There are some great techniques here, including pull out sections for quotes, a masterpiece gallery and history of the brick exhibit. Who wouldn’t want to see some of the biggest (T-Rex?) and best LEGO models from creators around the world, or discover how LEGO evolved from small wooden toys to the infamous brick it is today?
This is an email that really is jam packed with value added content designed to inspire readers of all ages, and of all interests. LEGO are rather good at building emails, almost as good as some of their models.