Molton Brown – Into the Uncharted
Molton Brown, often imitated, rarely beaten. The beauty retailer has a strong brand that works as well online as it does offline, and an incredibly loyal fan base. This email is a great example of re-creating an experience in the store by telling a scent story, offering expert advice and leading customers on a journey that makes you want to purchase. As if you needed convincing further you’re reminded of Father’s Day and a bonus! There’s a free travel set available… as if you needed more reason to shop.