New Look – Are you ready for the BIG day?
Undoubtedly, New Look is one of those brands renowned for delivering enjoyable content to their young audience, and this email is the perfect example of how to do this well! The little Black Friday survival guide, explaining that you have to “wake up extra early” in order to not “miss out on that last size” is brought to life by a very engaging sequence of popular .GIF images accompanying every tip.
As you’re scrolling down, reading through how to get ready for Black Friday, readers will be delighted that some deals are already live (bonus). And then, the very dynamic .GIF image ending the guide drives you to quickly click on one of the multiple CTA buttons at the bottom of the email. Clever, fun and engaging, isn’t it?