Not on the Highstreet – For mums of bumps, newborns and tots
When you’re hear “Not on the high street” you instantly think about their impressive attention to detail! Everything in their emails is well-thought out, from the copy they convey, to the imagery chosen and the creative CTAs.
But what is outstanding is the way that NOTHS have approached Mother’s Day this year. Filled with beautiful illustrations and a wealth of products available for this occasion NOTHS have implemented well structured and eye-catching categories like “Mum-to-be”, “First Mother’s Day” or “Mummy and me”. This email promotes Mother’s Day to be an experience even more touching and memorable than usual! 👩👧👦💕