Oasis Dental Care – The science behind your smile · Why whiten? · 10 prizes to be won

Not many people like hearing from their dentist, however this example shows how Oasis has created a monthly newsletter that you’d be more than happy to receive. With plenty of lovely HTML copy, there’s enough varied content here to keep you scrolling. The use of imagery and colour blocks helps bring the email to life, and using a testimony gives credibility. There’s plenty of personalisation and tailoring of information as well as a friendly reminder to get your next appointment all booked in. A squeaky clean effort from Oasis.