Ocado – Ocado’versary
Here’s an example of how to properly celebrate a customer’s anniversary with you. Here, Ocado aren’t pushing for a sale, instead they’re reminding customers that it’s been one year since signing up – so to celebrate why not choose your own little reward. By using personalisation and giving the customers choice, Ocado are reinforcing the personal touch that resonates so well with their customer base. By encouraging social sharing they’re helping to continue the online conversation. Happy Anniversary indeed.