Paperchase – Lessons Of Mass Distraction
For fun, puns and stationery – you can’t help but think of Paperchase. The iconic stationery retailer always has collections on trend and their emails do a great job of showcasing these. They’re full of colour and zig zag throughout drawing you in. The use of colour to separate individual areas for focus helps to keep the email from feeling like a jumble, and although there’s no HTML copy (not something we’d recommend) we’d forgive Paperchase in this instance. Unfortunately, there is no mobile or responsive version of the creative.