Paperchase – Take Five – Beat The January Blues
Among the brands trying to grab our attention for beating the January blues, Paperchase stood out with a lively email, promoting colour, positivity and desire to click-through.
We love the fact that each of their suggestions has been supported with related products and creative CTAs, such as “Let’s go” in response to the advice to “Plan a holiday” or “Yes, please” complementing the recommendation to “Grab a bargain”. The easy digestible list of ideas has been followed by a clever addition of the message “You’ll need something to write that down”, which introduced a new CTA to “Shop pens” without making it feel like a hard sell.
The multitude of action messages that are showcased throughout the email is ended with “Treat me now”, which encourages Treat Me cardholders to get advantage of their exclusive discount.
Who could resist clicking on these enchanting buttons?!