Pets at home – Look how we’ve grown

It’s all well and good making changes to your website, but what good are they if you don’t tell your customers about them? Here, Pets at Home have sent a simple email that showcases a number of improvements made for customers as well as offering them a discount to discover these changes for themselves. It’s a great way to engage readers, tell them some useful information, give them a benefit to them and then sweeten the deal to earn that click. The fun use of imagery is also used to highlight the sale.