Ryanair – The Black Friday Sale

Travel deals are some of the most hunted out deals over Black Friday, because who doesn’t love a getaway for as little as possible? For customers who are into the Black Friday shopping frenzy, Ryanair came up with a week-long sale event that promotes “INSANE” offers on a daily basis.

The “INSANE” event was launched with a teaser email using an attention grabbing .GIF image. Continuously “pulsing” the Black Friday Sale message on a cartoon-style cloud surrounded by colourful stars, the image represents a recognisable element of the campaign, also appearing across the Ryanair website and their social media profiles. And we really like it because we haven’t seen anything similar before! Another thumb-ups to this email is the cross-sale promotion of the car hire service, which flows so naturally from the main subject.