Sarenza – Warning! Price drop on your favourite items
Sarenza have shown not only how to use personalisation to great effect, but also make a behavioural email feel more natural. An item that’s been previously viewed, but not bought, has been reduced in price and they’ve smartly thought the browser might be interested to know of the price drop and finally make their purchase. They did. Hurrah! With a good mix of HTML text and a clear focus on purchasing the shoes, it’s a great way to encourage customers to make the jump from browsing to purchasing. Also, bonus marks for the added gifs.