Trek – What rhymes with Project One?

Here’s a great example of really breaking the mould at Christmas with this clever and creative festive poem designed to promote the Project One workshop. It’s a clever way to promote an already clever service – if you want to create your own bike, the elves at Project One have the tools, paint and more to build you your own bespoke bike. Whatever you have in mind.

The thing we love most though is the poem they’ve used to communicate this with their customers, it’s a unique and distinctive way of using copy cleverly. They know that for their customers not just any bike will do, after all their customers aren’t just any people. They’re unique, and they want their perfect bike to reflect them. We’re also big fans of the images of the elves at work