TUI – ✈ BLK>FRI: NOW BOARDING
That’s one of the most exciting journeys that we’ve ever seen: from Black (BLK) to Friday (FRI)! This clever idea runs throughout TUI’s Black Friday postcard email, introducing their so much waited for deals.
We love the well-chosen background image adding value to the simple message, which communicates the two promotional codes, and complements it in a way that encourages click-throughs. Who’s in for a discounted long-haul holiday? Any preference? Lanzarote? Cape Verde? Anyone? 🌴